Events: SXSW x ADWEEK

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What to Expect

When it comes to crisis communication, let’s break down the moment and discuss authenticity and owning the moment. How can brands and people alike be human and authentic during inevitable crisis moments?

❋ Intentional Moderation

How can we appear authentic in moments that matter the most? What are your audiences expecting of you?

❋ Own the Moment

Connection and allowing yourself to fall on the sword is a part of the human experience. Ignoring the crisis or downplaying it can have negative effects on your brand and reputation.

❋ Expert Facilitation

Joined by NASA, Blogilates, Bobbie and other crisis and marketing gurus, Christina facilitated how they show up authentically and deal with crises.

❋ A Supportive Space

People and audiences do not expect perfection. However, they do expect ownership and responsibility to learn, grow, and prevent in the future.

  • "Your insights on the panel and the conversation was relevant AND important!"

    - Shena, Marketing Director